Niigata, Japan

Located along the Sea of Japan, Niigata is known for its fertile rice fields and long tradition of sake brewing. The city’s pure water and high-quality rice have made it one of Japan’s leading sake regions, and visits to historic breweries offer a chance to sample locally crafted varieties. Stroll along the Shinano River, explore Niigata’s seafood markets and waterfront districts, or venture farther ashore to Sado Island, where dramatic coastlines, historic gold mines, and enduring cultural traditions reveal another side of the region.